Case Study: Five at Heart boosts creative collaboration with Ayoa

Five at Heart - Customer Case Study

Five at Heart is a global team operating across Australasia, North America, and Europe, focused on helping people get to work in more environmentally friendly ways through cycling and running. As their work required a lot of creative thinking, process review, and collaboration across continents, they needed a digital tool to support mind mapping and challenge conventional ways of thinking. They turned to Ayoa for its mind mapping and collaborative capabilities.

Ayoa helped Five at Heart work more visually and efficiently, with real-time collaboration, speed maps for quick idea branching, and a Google Drive integration to create “The Whole Thing,” a central mind map linking all their resources. According to the customer, Ayoa made their creative processes more instinctive, direct, and productive, while also making resource access much clearer. Ayoa proved to be a strong fit for remote and distributed teamwork, though no specific numerical metrics were provided.

Five at Heart

Harry McDonald

Chief of Chaos and Control