Case Study: Grad-Asia achieves streamlined global recruitment and startup growth with Ayoa

Achieving start up success with Mind Mapping

Grad-Asia, a recruitment startup founded to connect Western graduates with opportunities in Asia, faced challenges organizing candidate data, matching skills to roles across time zones, and coordinating marketing and HR processes across two continents. To tackle this, Grad‑Asia adopted Ayoa’s mind‑mapping software (iMindMap) to visually capture client roles, candidate attributes, and project plans.

Using Ayoa, Grad‑Asia mapped each role and segmented candidates by key characteristics, developed marketing strategies, and managed task allocation, project planning and collaboration. The result was clearer, centralized visual documentation and improved project monitoring and task allocation—measurably streamlining candidate screening and cross‑continental communication and supporting the company’s operational efficiency and growth.

Grad-Asia

Toby Fenn

Entrepreneur