Case Study: SINA launches cloud-connected Wi‑Fi weather stations to bring IoT to Chinese consumers with Ayla Networks

SINA Collaborates with Ayla Networks to Bring a New Generation of Connected Devices to Consumers in China

Ayla Networks partnered with SINA to introduce a new generation of connected consumer devices in China, tackling the challenge of bringing Internet of Things technology into the mainstream for SINA’s audience of more than 500 million users. The key obstacles were securely linking everyday devices to cloud services at scale while delivering fast time-to-market and seamless integration with SINA’s digital properties.

Ayla provided an end-to-end cloud platform that powers the SINA Wi‑Fi Weather Station, sending location-specific temperature and precipitation data to a cloud service that users can access on smartphones and other devices. The launch of these micro weather stations validated a secure, fast integration model, created a new direct relationship between consumers and manufacturers, and established a foundation for expanding cloud-connected appliances, lighting and home controls across SINA’s large user base.

SINA

Gaofei Wang

Senior Vice-President