Case Study: Wynnstay boosts organic growth and ecommerce performance with AYKO

Wynnstay boosts organic revenue 475.5% with AYKO

AYKO, a digital performance agency, provided services including technical SEO, server migration, and digital strategy to their client, Wynnstay, a leading supplier of agricultural products. The challenges identified included discrepancies in keyword targeting, a complex site structure with thousands of redirects slowing performance, and a need for a rapid microsite launch, all of which were impacting organic traffic and conversion rates.

AYKO implemented a comprehensive solution that involved optimizing landing pages, fixing technical errors, and executing a full site navigation overhaul. For an urgent request, they also performed a same-day server migration with enterprise security hardening and built a dedicated microsite within a tight five-day deadline. The results were significant, including a 475.5% increase in organic revenue year-over-year, a 134% increase in organic impressions immediately after the navigation launch, and a 62.74% increase in conversions month-over-month.

Wynnstay