AYKO
36 Case Studies
A AYKO Case Study
The B2B industrial supply company Stakrak Limited faced the challenge of needing to increase conversions while maintaining or reducing its cost per acquisition (CPA). To tackle this, the vendor AYKO implemented a bespoke PPC management strategy.
AYKO's solution involved a comprehensive restructuring of search campaigns, including keyword optimization, the introduction of a Brand campaign, and the implementation of Performance Max with a targeted product range. This strategic approach yielded exceptional results for Stakrak, including a 324% increase in conversions and a 64% decrease in CPA.