Case Study: Safetots achieves a 224% ROAS increase with AYKO's Amazon advertising strategy

Safetots boosts Amazon Ads ROAS by 224% with AYKO

Safetots, an international retailer of baby safety products operating out of the UK and the Netherlands, faced declining profitability on Amazon. Their challenge was an increasing Amazon Ads spend coupled with a falling return on ad spend (ROAS), which was squeezing margins on both their Merchant and Vendor accounts. They also wanted to grow their international presence through Amazon advertising in Europe.

AYKO addressed this by conducting a full audit of Safetots' advertising activity and implementing a new strategy. This included detailed keyword research, segmented PPC campaigns, Sponsored Brands ads, and a retargeting strategy using Sponsored Display. As a result, AYKO helped Safetots achieve a 224% ROAS increase on their UK Merchant account, a 67% rise in ad sales revenue, and a 56% reduction in cost-per-click within just six months. AYKO also successfully expanded their ads into Europe, driving a 657% increase in ad-attributed sales.

Safetots