Case Study: Ribble Cycles boosts conversion and order value with AYKO's headless Adobe Commerce solution

Ribble Cycles boosts conversion rate by 38% with AYKO

Ribble Cycles, a renowned British bicycle manufacturer, required a state-of-the-art ecommerce platform to handle complex requirements and support rapid future growth. They engaged vendor AYKO to tackle this challenge, seeking a flexible and future-proof solution.

AYKO implemented a solution using Adobe Commerce integrated with a headless Vue Storefront front end. A key part of the project was updating the 'Bike Builder' customization tool to enhance the user experience. As a result, Ribble Cycles saw a 38% increase in conversion rate, a 55% increase in average order value, and a 16% reduction in bounce rate.

Ribble Cycles