Case Study: Direct Vacuums achieves higher revenue and ROAS with AYKO's Performance Max PPC strategy

Direct Vacuums boosts revenue 46% with AYKO

The UK's premier reverse logistics company, Direct Vacuums, partnered with AYKO to address a key challenge: driving business growth through a PPC solution that would simultaneously increase both overall revenue and return on ad spend (ROAS).

AYKO implemented a data-led Performance Max campaign, utilizing Google's full suite of advertising platforms. This solution leveraged machine learning for bid optimization and a live product feed to generate dynamic, visually rich creatives. The campaign delivered a 46% increase in revenue and a 30% increase in their target ROAS for Direct Vacuums.

Direct Vacuums