Case Study: Basware secures strategic acquisition of 100%+ CAGR Verian one year early with ayeQ strategy and consulting

Supply Chain SaaS Company Achieves 100%+ CAGR over 2 Years

Basware’s acquisition target, Verian, needed to move from sporadic year-over-year growth to a predictable, repeatable bookings engine so it could command a stronger acquisition multiple and be sold within three years. Verian had transitioned to the cloud and retained loyal customers but lacked a consistent go-to-market model and lead-generation system, so they engaged ayeQ to create a scalable growth strategy and execution plan.

ayeQ delivered a full program—rebranding and repackaging, new SaaS UI/UX and product roadmap, thought leadership and analyst positioning, Pardot and Salesforce configuration, an inside-sales process, and bookings modeling—that tripled lead generation quarter-over-quarter, achieved 100%+ annual bookings growth over two years, and earned Verian a Gartner “Visionary” position. These results, driven by ayeQ’s methodology and systems (with bookings performance within 2% of target), enabled the strategic acquisition by Basware one year earlier than planned.

Basware

Eric Wilson

Chief Operating Officer