Case Study: Healthcare Analytics Company achieves 200%+ pipeline growth in 6 months with ayeQ

Healthcare Analytics SaaS Solution Achieves 200%+ Pipeline Growth in 6 Months

Healthcare Analytics Company, a SaaS provider of patient health surveillance, faced a mandate from new leadership to dramatically increase bookings, scale lead generation, clarify its brand, and align marketing and sales to deliver rapid growth. They engaged ayeQ’s methodology, consulting services, and the ayeQ platform to build a repeatable go-to-market strategy and a lead-generation engine that could scale quickly.

ayeQ led a rebrand and launched a new corporate website in 30 days, developed persona-targeted solution packaging and campaigns, and defined marketing-to-sales processes with SLAs inside the ayeQ platform. The results included a 400% increase in inbound leads in 3 months, 200%+ growth in new subscription sales pipeline in 6 months, a 10% increase in contract value, and sustained pipeline visibility and cross-functional alignment driven by ayeQ.