Case Study: Varner Retail AS achieves automated replenishment and scalable retail operations with Axway B2Bi

Sewing up retail efficiencies for smart store operations

Varner is a leading Northern European fashion retailer with 1,380 stores and €1.3B in sales, expanding by about 100 stores a year across multiple countries. To keep inventory flowing and partners coordinated, Varner needed to modernize its legacy EDI and integration infrastructure—securing native support for a full range of EDI formats, compatibility with its Infor M3 ERP, new transport protocols (Web Services, Secure FTP), high stability, and better governance of time‑critical logistics processes.

Varner migrated to Axway B2B Integration (B2Bi), which integrated EDI with Infor M3, added support for modern protocols, centralized partner communications, and provided monitoring and alerts for critical data flows. The implementation automated purchasing, logistics and payments, delivered a stable, reliable replenishment process, improved agility for growth into new markets, and established governance over EDI streams—enabling Varner to consider broader centralization of XML and SFTP messaging on the same platform.

Varner Retail AS

Ole Martin Holt-Jacobsen

Head of Business Applications