Case Study: BNP Paribas Personal Finance achieves record-fast B2B partner onboarding and 5–7x transaction growth with Axway AMPLIFY API Management

Onboarding B2B partners in record time means an extended network, happier partners, and new business

BNP Paribas Personal Finance (BNPP PF), a Paris‑based personal finance division operating in 30 countries with 20,000+ employees and partners across retail, automotive, e‑commerce and banking, needed to rapidly and securely integrate a growing number of B2B partner systems. Disruptive fintech competition and PSD2-driven mandatory cooperation increased partner volume and complexity, stretching internal resources and lengthening onboarding times.

BNPP PF selected Axway’s AMPLIFY API Management to provide a robust, flexible API platform and partner portal. The solution let partners self‑serve API specs and develop independently, cutting onboarding from weeks to days (first API: 8 weeks/2 person‑weeks; second: 5 weeks/2 person‑days; third: 3 weeks/<0.5 person‑day). Results included monthly partner transactions rising from ~2,000 to 11,000–15,000, streamlined PSD2 compliance, improved partner experience, and new revenue from additional services.

BNP Paribas Personal Finance

Jeremy Segura

Business Architect