Axway
191 Case Studies
Case Study: The Body Shop achieves personalized, timely customer engagement with Axway AMPLIFY App Development
A Axway Case Study
How a connected mobile app delights customers with the right offer at the right time
The Body Shop, an international ethical beauty retailer with 2,600 stores and 900+ natural products, wanted to move beyond blanket promotions and build lasting customer relationships. Its challenge was to gain deep customer insight and use time- and location-based notifications so shoppers receive relevant, timely offers rather than generic messages.
Working with Smilla AG and Axway, The Body Shop built a cross-platform loyalty app and web dashboard that groups users by demographics and purchase history, sends beacon- and time-triggered offers, and integrates with the online shop and POS for QR‑code voucher redemption. The solution drives personalized promotions and a seamless app–web–store experience; more than 71,000 customers in Switzerland now use the app to shop, earn vouchers and view purchases.
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