Case Study: Askrindo (Indonesian insurer) achieves a secure, scalable API platform for frictionless online insurance sales with Axway AMPLIFY API Management on Microsoft Azure

Askrindo delivers frictionless experiences for insurance customers with a secure API platform in the Azure cloud

Askrindo, a fast-growing Indonesian personal-insurance provider, needed to enable customers to search, compare and buy policies online and to partner with price-comparison sites — but its manual, multi-gateway API approach (and costly leased-line connections) made integrations slow, expensive and hard to secure. The company set out to modernize APIs to support seamless digital journeys and defend against fintech disruption.

Askrindo deployed AMPLIFY API Management on Microsoft Azure, giving it a single, scalable and secure control point for APIs with built-in security, governance, transformation, rate‑limiting and analytics. Implemented in weeks, the platform reduced onboarding time and costs, enabled integrations with aggregators like Futuready and new digital policy applications, sped up MVP delivery via a developer portal and sandbox, and positioned Askrindo to grow market share and improve customer retention.

Askrindo

Rachmad Hidayat

Division Head, IT Development