Case Study: The Star Entertainment Group achieves increased revenue and faster time-to-market with Axway AMPLIFY API Management

APIs link front-end channels with back-end systems for happier customers and a winning revenue boost

The Star Entertainment Group, a Sydney-based owner/operator of The Star Sydney, Treasury Casino & Hotel and Jupiters, launched a major rebrand and digital push to attract more visitors across its three properties. The company’s challenge was to connect new customer-facing channels — websites, a mobile app, kiosks and a loyalty program — to existing back-end systems and let staff publish content without constant IT involvement, while driving incremental revenue.

Partnering with Axway and its AMPLIFY API Management, The Star implemented an API layer that connected the CMS and enterprise systems and put 25+ reusable APIs into production. The result was real-time content across channels, faster time-to-market, streamlined content publishing, a jump in direct hotel bookings (full ROI in four months) and measurable revenue growth from websites, mobile and kiosks alongside a better customer experience.

The Star Entertainment Group

Laurent Fresnel

Chief Technology Officer