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191 Case Studies
Case Study: Groupe Chantelle achieves seamless B2B ordering and revenue growth with Axway AMPLIFY API Management
A Axway Case Study
A French lingerie company realized businesses want the same frictionless, intuitive experience consumers get. AMPLIFY™ API Management delivered
Groupe Chantelle, a century‑old French lingerie maker, had grown its B2C e‑commerce business but struggled to give retailers and wholesalers the same fast, intuitive ordering experience. Its B2B operations relied on a patchwork of legacy, text‑based systems, making it impractical to rip and replace back‑office platforms and creating friction that slowed orders and raised error rates.
The company implemented Axway’s AMPLIFY API Management as the backbone of a hybrid B2B commerce hub—integrating legacy on‑prem systems with cloud services like Salesforce B2B Commerce—to enable real‑time ordering, contract‑specific pricing, live stock levels and rich product catalogs. The result: a smoother, 24/7 B2B experience that reduces order friction, encourages repeat business, supports revenue growth and opens new partner integration opportunities.
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Groupe Chantelle
André Wei
Chief Technology Officer