Case Study: SureVX achieves rapid MVP traction and 5x client reach with Axure Software Solutions

SureVX - Customer Case Study

SureVX, a pre-seed fintech founded by Benjamin Stanley to provide blockchain-based collateral management, needed to validate its mission and generate client interest without spending scarce early-stage capital on full software development. With “talk” not enough in the blockchain space, the company had to put a credible, interactive product in front of prospects to win meetings and investment conversations.

SureVX built a high-fidelity, code-free MVP in Axure RP, collaborating remotely with a designer, publishing the prototype to Axure Cloud and linking it from their website and social channels. The approach delivered outsized traction — about 20 customer meetings before launch, roughly 5x the reach of one-to-one interviews, nearly 100 email leads the month after going live — all from a two-person team with about $500 spent, enabling them to advance toward fundraising and full product development.

SureVX

Benjamin Stanley

Founder