Case Study: a top pharmaceutical company improves call planning efficiency with Axtria's Sales Targeting solution

Top Pharmaceutical Company achieves 95% call plan adoption with Axtria

The customer, a top pharmaceutical company, faced challenges in managing its call planning process for over 1,600 representatives across three sales forces. Their existing system was a black box and lacked user-friendliness. They partnered with vendor Axtria to implement a more efficient and effective solution using Axtria's Sales Targeting module.

Axtria configured its Sales Targeting module on Salesforce.com to meet the client's complex business rules, creating optimized call plans for both accounts and physicians. The implementation was completed within stringent timelines. As a result, more than 95% of the sales force accessed their call plans through the new module, a significant improvement. The solution was highly accessible across multiple platforms, and 92% of the plans were approved by district managers, with the client praising Axtria's transparent approach and the module's ease of use.