Case Study: a top-five global pharmaceutical company achieves 8% revenue growth with Axtria MarketingIQ™

Top-five Global Pharmaceutical Company boosts brand revenue 8% with Axtria

The customer, a top-five global pharmaceutical company, faced the challenge of needing to systematically analyze the effectiveness of its marketing channels to drive impactful customer engagement. To address this, they partnered with vendor Axtria and implemented a solution using the Axtria MarketingIQ™ platform for marketing mix modeling.

Axtria implemented a global marketing mix solution that structured and ingested channel data, tailored models to business needs, and normalized parameters. This enabled the customer to optimize and plan for various investment scenarios. The results included a 4%-8% increase in brand revenues across geographies and provided the teams with a self-serve optimization tool and data for further analysis.