Case Study: a top 5 pharmaceutical company achieves data-driven global goal-setting with Axtria SalesIQ™

Top 5 pharmaceutical company cuts field queries and reaches 50+ global markets with Axtria

The customer, a top five pharmaceutical company, faced challenges in managing the complexity of designing and implementing a large-scale global incentive compensation plan across 50+ markets. Without a structured goal-setting process, their global commercial operations were cumbersome, leading to inefficiency and productivity loss for their sales teams and home office. They sought a strategic partnership with vendor Axtria to address this.

Axtria implemented a consultative solution supported by their Axtria SalesIQ™ platform to create, assess, and automate data-driven goal-setting methodologies. This provided the client with well-computed models suitable for multiple global markets, delivered with easy-to-understand analysis. The solution helped the client achieve industry-standard engagement rates, set COVID-19-immune goals, and realize a significant reduction in field queries.