Case Study: a top 10 global pharma streamlines affiliation management with Axtria

Top 10 Global Pharma streamlines affiliation management with Axtria, reducing manual effort and producing one clear hierarchy

The customer, a top 10 global pharma company, faced a challenge in managing the complex and evolving affiliations between healthcare professionals, organizations, and integrated delivery networks. This hindered their ability to effectively target communications and perform advanced analytics. Axtria was engaged to address this need for a streamlined corporate affiliation management platform.

Axtria implemented a next-gen cloud-based solution that served as a one-stop-shop for linking affiliation data. The platform cleared out unnecessary information, prioritized affiliations based on business rules, and reduced manual effort by producing one clear hierarchy. This brought the customer substantial business value by enabling faster and more reliable advanced analytics for account performance and created a scalable solution for future needs.