Case Study: Leading Pharma Company boosts drug adoption with Axtria predictive analytics

Targeted Field Operations With Predictive Analytics For Drug Adoption

Leading Pharma Company worked with Axtria to improve physician targeting for drug adoption in a highly competitive lung oncology market. The challenge was to identify non-prescribing physicians most likely to adopt target drugs when exposed to promotional activities, while accounting for patient benefits, physician and patient demographics, macro-economic factors, and regulatory influences.

Axtria applied predictive analytics and sophisticated machine learning algorithms to analyze historical trends and prioritize high-probability adopters. The solution identified 200+ physicians, including 16 high-probability adopters, enabled a potential $4 Mn addition to long-term prescription revenue, and helped improve sales force conversion rates and market share opportunities.