Case Study: Large European Life Sciences Organization improves omnichannel rep engagement with Axtria

Omnichannel Rep Call Planning To Enhance Engagement

A large European life sciences organization faced growing pressure from declining pipelines, rising treatment costs, stronger competition, and changing regulations, while also needing to adapt to HCPs’ evolving preferences for both digital and in-person engagement. Axtria helped the customer rethink its go-to-market approach with an omnichannel call planning and commercial analytics solution.

Axtria implemented an innovative omnichannel rep call planning platform to improve how sales reps and field managers targeted and engaged HCPs. The solution led to improved adherence to call plans, significantly better rep targeting effectiveness, an intuitive SaaS platform for reps and managers, and higher NPS across geographies.