Case Study: Leading Auto Insurer Improves Web Registration Efficiency with Axtria

Measure The Efficiency Of Web Registration Process For A Leading Auto Insurer

Axtria worked with a leading auto insurer that wanted to measure and improve the efficiency of its web registration process using Google Analytics. The customer was struggling to understand where users dropped off, revisited pages, or exited during a six-step online registration flow.

Axtria tagged the registration pages in Google Analytics and analyzed unique page views, pass-through rate, revisit behavior, and time spent at each step. The analysis revealed major drop-offs after the introduction and T&C pages, likely payment-processing issues, and that about 90% of users visited the site no more than twice within 48 hours. Only 2% of customers completed registration, giving the insurer clear areas for optimization.