Case Study: Global Pharma Company achieves higher marketing ROI with Axtria Market Mix Modeling

Maximizing Marketing ROI For A Global Pharma Company Using Market Mix Modeling

Global Pharma Company worked with Axtria to address ineffective promotional strategies that were hurting sales growth and making it difficult to determine how to allocate marketing spend across channels. The company wanted clearer insight into existing channel spend, ROI by channel and mix, and guidance for future campaign execution.

Axtria implemented a Market Mix Model / market mix analytics solution to quantify the contribution of each channel to sales and optimize budget allocation. As a result, the Global Pharma Company achieved its marketing objectives with 10% less spend, increased market share by about 2% in its therapy segment within a year, and improved confidence in decision-making through cleaner, segregated data.