Case Study: Biopharmaceutical Company maximizes drug launch sales with Axtria territory alignment

Maximized Drug Launch Sales Through Effective Territory Alignment For A Biopharmaceutical Company

Axtria worked with a biopharmaceutical company preparing to launch a new ophthalmology drug. The customer needed help developing a go-to-market strategy and creating 50+ balanced sales territories to support launch success, improve customer centricity, and ensure equitable coverage of high-potential accounts while managing sales force workload.

Axtria’s Center of Excellence used customer potential as the basis for territory alignment, leveraging territory alignment specialists, domain experts, data scientists, and analysts to design optimized sales territories. The new structure improved coverage of high-priority customers, increased sales rep productivity and efficiency, and reduced travel time; it also drove an estimated 2–7% increase in revenue potential.