Case Study: a leading medical device company reduces cardiology surgery time with Axtria's insights-driven next best actions

Leading Medical Device Company boosts daily cardiology surgeries with Axtria

A leading medical device company faced industry-specific challenges, including complex sales patterns and difficulties in optimizing product adoption for different customer personas. To address this, they partnered with vendor Axtria, which utilized its insights-driven Next Best Actions (NBA) engine to meet their business requirements.

Axtria implemented a customized AI/ML-driven NBA solution deployed on the company's own infrastructure. This provided timely recommendations for customer segmentation and detailing activities. The solution resulted in an increase in daily cardiology surgeries, optimized sales opportunities, and an uptick in product repurchases for the customer.