Case Study: Pharmaceutical Companies Achieve Real-Time Account Visibility and Improved Targeting with Axtria's Cloud-Based Field Application

Improved Targeting And Marketing Through Axtria's Cloud-Based Field Application For Account Management

Pharmaceutical companies were facing a major challenge during and after COVID-19 as healthcare organizations restricted sales representative access to offices and hospitals, making it difficult to know which accounts were open in real time and to plan HCP interactions effectively. Axtria addressed this need with a cloud-based field application for account management designed to improve targeting and marketing amid shifting access conditions.

Using Axtria’s field feedback-driven, cloud-based solution, the customer gained real-time, consistent status updates for shared accounts across sales teams, along with improved targeting, better planning, and more efficient workload management. Axtria also helped support incentive compensation goal adjustments based on the number of open accounts in each geography, reducing sales inefficiencies and enabling more focused field execution.