Case Study: Major Online Travel Agency boosts conversion rate and market share with Axtria

Improved Conversion Rate And Market Share For A Major Online Travel Agency

Axtria helped a major online travel agency that was facing pressure from new competitors and shrinking airline commissions, which had made its existing e-marketplace model less effective. The customer needed better tools, processes, talent, and analytics to understand customer profitability and support a more data-driven strategy to grow as an online retailer.

Axtria implemented a phased analytics and technology transformation across customer behavior, purchasing behavior, supply/merchandising, marketing, and store brands, using pilots, models, dashboards, rules engines, and automated marketing triggers. The solution reduced system latency by 30%, increased conversion rate by 11%, and drove $6.9 million in incremental value from 39 million automated emails, including a Good-Day-to-Buy pricing model that boosted booking volume when fares dropped below a reference level.