Case Study: SME Pharma Company achieves higher tele-detailing ROI and optimized brand sales with Axtria

Impact Of Tele-Detailing On Brand Sales Surges

SME Pharma Company engaged Axtria to better understand the true impact of its tele-detailing efforts on brand sales. The challenge was to determine how much of the sales lift was actually attributable to the promotion, versus other factors that could have influenced prescription growth.

Axtria implemented a test-control analysis approach to measure the deviation in behavior between test and control HCPs. This helped Axtria deliver promotion ROI insights by HCP type, specialty, prescribing history, and call frequency, leading to a redefined targeting strategy, better identification of promotion-responsive HCPs, and optimized budget allocation to maximize tele-detailing ROI.