Case Study: Major CPG Company improves offline sales insights with Axtria

How Online Advertisements Drive Offline Sales For A Major CPG Client

Major CPG Company partnered with Axtria to better understand how online advertisements influence offline sales using retail client data. As online advertising grew, the customer needed a scalable way to measure the effect across product categories and turn those insights into a repeatable internal process.

Axtria, in partnership with Comscore, built an automated reporting tool and dashboard to track online-to-offline sales impact and other online metrics for easier business consumption. The analysis showed that some product categories had stronger affinity for online advertising than others, and Axtria also transitioned the process to the client’s home team so future analyses could be handled internally.