Case Study: a global pharma company boosts marketing ROI with Axtria's market mix modeling

Global Pharma Company boosts market share by 2% with Axtria

The customer, a global pharma company, faced ineffective promotional strategies that were impacting sales growth. They needed to analyze their existing channel spend, understand marketing ROI, and gain guidance for future campaigns. The vendor, Axtria, utilized its Market Mix Modeling service to address this challenge.

Axtria's team built a Market Mix Model to analyze ROI and identify the best channels for the client. This solution helped the company achieve its marketing objectives with 10% less spend and increase its market share by approximately 2% in its therapy segment within a year. Axtria's work also provided clean data that increased management's confidence in decision-making.