Case Study: Leading Pharma Company expands market share with Axtria

Expand Market Share With Right Customer Targeting

Leading Pharma Company needed a better way to increase prescription rates and expand market share by identifying and targeting the most promising physician segments. Axtria provided a self-serve analytics tool powered by advanced statistical models to help the company evaluate its target market and improve customer targeting.

Using Axtria’s HCP segment-based insights, the company was able to understand and influence prescription behavior, tailor promotions, and focus on top-ranking HCPs. The results included immediate time to market, reduced go-to-market cycle time, higher promotion effectiveness, and hyper-targeted outreach to physicians driving over 20% of the product’s prescriptions, while also lowering execution errors and customer attrition.