Case Study: Leading Pharma Company boosts sales efficiency with Axtria Sales IQ

Driving Sales Efficiency Across Digital And Traditional Channels Through Multi-Channel Call Planning

Leading Pharma Company, a global pharmaceutical organization operating across EU, LATAM, and the US, needed to rethink its sales go-to-market strategy as HCP awareness grew and digital channels reshaped promotion. The company faced the challenge of improving decision-making speed and sales execution across both digital and traditional channels, and turned to Axtria and its Sales IQ platform for multi-channel call planning support.

Axtria implemented Sales IQ to help manage and execute the company’s multi-channel call planning process across markets. The solution enabled 100% of the sales force to access real-time call plans, added HCPs that had previously been missing from plans, shortened call plan cycles, and improved ownership and compliance, saving up to 40% of processing time.