Case Study: Top-5 Pharmaceutical Company achieves data-driven global goal-setting with Axtria

Data-Driven Goal-Setting Models For A Top 5 Pharma Across 50+ Global Markets

Top-5 Pharmaceutical Company partnered with Axtria to design and implement a large-scale global incentive compensation plan, including structured goal-setting methodologies for sales reps across 50+ global markets. The challenge was managing complexity, variety, and scale across diverse brands and market conditions while avoiding inefficiency and productivity loss in global commercial operations.

Axtria, using Axtria SalesIQ™, created and automated data-driven goal-setting models tailored to each market’s unique characteristics and supported them with clear analytics and field-ready communication tools such as videos, FAQs, and goal cards. The solution delivered industry-standard engagement rates, COVID-19-immune goals, and a significant reduction in field queries.