Case Study: Largest Electronic Retailer boosts loyalty and sales with Axtria

Customer Loyalty Program For The Largest Electronic Retailer In The World

Axtria worked with the Largest Electronic Retailer in the World to improve a loyalty program that was underperforming. The retailer’s existing program was generating low card usage and limited new sign-ups, prompting Axtria to assess issues in campaign targeting, customer segmentation, data quality, and the overall loyalty point structure.

Axtria then cleansed the data, built a governed data mart, created new RFM and long-term behavior-based segments, developed statistical response models, and redesigned the loyalty program’s point conversion and spending rules. The result was higher campaign response, redemption rates rising from 0.3% to 8%, and comp store sales increasing by 2% YoY, along with training for the client’s internal team and customized performance dashboards.