Case Study: Zebra Athletics achieves immersive trade-show engagement and faster facility design with Axonom's Powertrak 3D Visualization & VR

Zebra President on the use of 3D Visualization and VR at Trade Shows

Zebra Athletics, the world's leading outfitter of training facilities with more than 750,000 mats sold worldwide, faced a recurring challenge: clearly presenting complex, multi-room gym designs to customers at trade shows. To modernize its sales and education approach, Zebra partnered with Axonom and adopted Axonom’s Powertrak solutions — notably the Powertrak 3D Product Configurator and Powertrak VR Product Configurator — to move beyond catalogs, samples, and photos.

Axonom delivered an interactive 3D room configurator and VR experience that Zebra debuted in a 20' x 20' booth at the Martial Arts SuperShow, letting attendees virtually walk through three professional training centers using the HTC VIVE Pro. The immersive demos drove strong audience engagement (including an enthusiastic reaction from UFC champion Daniel Cormier), helped customers better understand layouts and product placement, and enabled on-the-spot design tweaks and upselling—outcomes Zebra credits to Axonom’s Powertrak tools and plans to scale with more catalog content and real-time design sessions.

Zebra Athletics

Kyle Fisher

President