Case Study: Wallenius Wilhelmsen Logistics (WWL) achieves global quoting automation and 100% accurate, faster quotes with Axonom's Powertrak CPQ

Wallenius Wilhelmsen Logistics Selects Powertrak CPQ For Quoting Automation

Wallenius Wilhelmsen Logistics (WWL), a global shipping and logistics company, faced fragmented quoting processes with many regional offices running their own systems across Europe, the Americas, Oceania, and Asia. WWL sought a single, on‑premise (with future cloud migration) CPQ solution that offered a robust rules engine, easy back‑end pricing maintenance, and seamless integration with its Microsoft Dynamics CRM; after evaluating vendors, the company selected Axonom’s Powertrak CPQ.

Axonom implemented Powertrak CPQ for Microsoft Dynamics CRM as WWL’s global quoting platform, consolidating disparate systems and preserving complex tariffs and surcharges so staff can generate accurate quotes in minutes. The Axonom solution delivered 100% accurate calculations, faster quotation times, improved visibility into quote‑to‑cash and profitability, and a roadmap to extend quoting and ordering to partners via the Powertrak Partner Portal.

Wallenius Wilhelmsen Logistics (WWL)

Michael Palumbo

Director IT Global Applications Support and Development