Case Study: Vertiv engages and educates trade‑show attendees with Axonom's Powertrak 3D configurator and VR

Vertiv Adopts 3D Configuration and VR to Engage with Conference Attendees

Vertiv, a global data-center and communications infrastructure provider, needed a better way to show how its 5G edge and rack solutions appear and perform in real-world contexts during trade shows. On the busy show floor attendees couldn’t easily visualize a configured edge deployment from a static booth, so Vertiv partnered with Axonom in 2019 to bring Powertrak 3D Configurator and a Virtual Reality suite to events like Dell Technologies World and ISE Expo.

Axonom delivered on-site 15-minute configuration/consultation sessions using the Powertrak 3D Configurator plus immersive VR (HTC VIVE Pro) and a smartphone VR follow-up, letting attendees assemble rack components, explore placements to-scale, and share designs afterward. The Axonom solution boosted engagement and comprehension, accelerated design iteration, and reduced the need for costly physical demo racks—cutting drayage, shipping, booth space and setup labor—while creating measurable sales and marketing ROI through faster, shareable configurations.

Vertiv

Jennifer Renaud

Vice President of Marketing