Case Study: Middle Atlantic Products achieves a superior interactive buying experience with Axonom's Powertrak CPQ

Redefining The Customer ‘Buying Experience’ With Powertrak

Middle Atlantic Products, part of Legrand’s Commercial AV division, faced outdated, stand-alone quoting and configuration tools that required downloads and delivered a poor user experience for channel partners and customers. Seeking a scalable, cloud-based CPQ and portal with Salesforce integration and rich 2D/3D visualization, Middle Atlantic Products selected Axonom and its Powertrak CPQ and Powertrak Partner Portal to modernize the buying experience.

Axonom implemented Powertrak CPQ/Portal, adding a fully interactive, drag-and-drop 2D visual configurator integrated with Salesforce so partners and customers can build racks, reposition BOM components, monitor pricing and change viewing angles in real time from any browser-enabled device. The Axonom solution delivered an interactive self-service ordering experience that streamlines quote-to-cash, enables rapid and accurate configure-quote-order workflows, increases mobility for global buyers, and eliminates the need for extensive product knowledge during ordering.

Middle Atlantic Products

Dan Tarkoff

Vice President of Sales