Case Study: Dynamic Fitness & Strength achieves streamlined, self-service 3D quoting and ordering with Axonom's Powertrak

Powertrak 3D Product Configurator Transforms DYNAMIC Fitness’ Ordering Experience

Dynamic Fitness & Strength, a Wisconsin-based manufacturer of commercial-strength RIG and RACK systems, needed to simplify and speed quoting, ordering and configuration for its make-to-order products. The company sought a 3D visualization solution so dealers and customers could custom-design, visualize and buy equipment without deep product expertise. To meet this need it selected Axonom’s cloud-based Powertrak suite, including the Powertrak CPQ 3D Product Configurator and Partner Portal, integrated with Microsoft Dynamics CRM and GP.

Axonom implemented Powertrak’s 3D configurator and partner portal to deliver an interactive, self-service ordering experience that lets buyers design rigs and racks from any device, generate accurate quotes, and place orders immediately instead of waiting days or weeks. The solution created a closed-loop, real-time quoting and order process, sped design-to-manufacture cycles, and improved order accuracy across Dynamic Fitness & Strength’s dealer network, enabling faster, more reliable sales and fulfillment.

Dynamic Fitness & Strength

Sam Soper

Information Officer