Case Study: Novus CPQ achieves market-leading insights on Visual & Virtual CPQ with Axonom's visual product configuration solutions

Novus CPQ Releases Visual and Virtual CPQ Report

Novus CPQ, a Configure Price Quote research and consulting firm, set out to map the emerging visual and virtual CPQ market and give buyers clear guidance on 2D/3D configurators and VR/AR experiences. To build that picture Novus CPQ engaged vendors and customers across North America and Europe — including Axonom, a provider of visual product configurations and VR/AR experiences — to assess capabilities, industry fit, and expected ROI.

Axonom contributed its visual configuration and VR/AR expertise to Novus CPQ’s research, which resulted in a published Visual & Virtual CPQ report (free preview and paid full report) that documents techniques, implementation paths (2D, 3D, hybrid, VR, AR), budgeting and ROI benchmarks. The report — strengthened by Axonom’s participation alongside nine other vendors and real customers — delivers actionable guidance and ROI expectations to help buyers plan budgets, compare vendors and reduce deployment risk.

Novus CPQ