Case Study: Bull Outdoor Products achieves streamlined, error‑proof outdoor kitchen design and quoting with Axonom's Powertrak 3D Product Configurator

Custom Design Outdoor Kitchens With Powertrak 3D Product Configurator

Bull Outdoor Products, a leading outdoor-living manufacturer with more than 900 dealers and 2,000 distribution points, needed to simplify and scale its opportunity-to-order process after a previous quoting system proved unsupportable. Bull selected Axonom and its Powertrak 3D Product Configurator to give dealers and customers an easy, visual way to design outdoor kitchens while ensuring accurate pricing and configurations.

Axonom implemented the Bull Outdoor Kitchen Designer—a mobile-friendly, drag-and-drop 3D configurator that displays virtual kitchen models, enforces compatible components, and lets dealers print designs, generate quotes, or complete orders in real time. The Powertrak solution reduced design and quoting complexity, improved accuracy and dealer training across Bull’s dealer network, and is expected to boost dealer adoption, speed order completion, and strengthen customer loyalty.

Bull Outdoor Products

Frank Mello

VP Sales and Marketing