Case Study: Shimadzu Scientific Instruments achieves faster, more accurate sales quoting with Axonom Powertrak

Analytical Instruments Manufacturer finds Powertrak Improves Sales Quoting Accuracy

Shimadzu Scientific Instruments, a division of Shimadzu Corporation that manufactures analytical instruments, struggled with a rigid legacy quoting application in Microsoft Dynamics CRM that created IT bottlenecks, forced one-size-fits-all product templates (which could have required maintaining 20+ system instances), and led to a steep learning curve and quoting inaccuracies for complex product kits. After evaluating CPQ vendors, Shimadzu selected Axonom’s Powertrak CPQ to replace its legacy system.

Axonom implemented Powertrak to provide kit autonomy, kit-specific security, and rules to prevent incompatible component choices within Dynamics CRM, enabling multiple quotes per opportunity and improved pipeline forecasting. The Axonom solution reduced quoting errors, significantly decreased dependency on IT for configuration changes, sped quotation times, and increased accuracy and confidence in reporting and forecasting; Shimadzu plans to extend the same experience to its distributor channel via Powertrak Partner Portal.

Shimadzu Scientific Instruments

Karen Sasaki

Manager of Information Technology