Case Study: P.P. Group enhances user experience and conversion rate with Axon Garside's HubSpot CMS website

P.P. Group boosts conversion rate with Axon Garside

P.P. Group, a UK-based metalworking company, needed a new website to reflect the quality of its precision metal profiling services. They partnered with vendor Axon Garside to plan, design, and develop a new site on the HubSpot CMS to enhance user experience and boost conversions.

Axon Garside began with a research phase to understand user journeys and SEO opportunities. They then created wireframes and a modern UX-focused design before developing the site on HubSpot CMS, ensuring flexibility and ease of content management for the client. The new website provides a frictionless journey that highlights P.P. Group's core offering and values.

P.P. Group