Case Study: Fergus achieves higher-converting landing pages with Axon Garside

Fergus grows in the UK with Axon Garside after scaling across Australia and Thailand

Fergus, a leading global B2B SaaS provider of job management software for tradesmen, faced a challenge with underperforming landing pages as they sought to expand their successful growth from Australia and Thailand into the UK market. They contacted the vendor, Axon Garside, to redesign these pages to better reflect their distinctive brand and improve conversion rates.

Axon Garside designed and developed high-performing, conversion-focused landing pages on the HubSpot CMS. The solution included new features like easy-scroll testimonials, an intuitive benefits module, and a pricing table, alongside newly written copy. This created a seamless user journey from visitor to contact and integrated perfectly with Fergus's CRM, providing long-term flexibility for CRO testing and enhanced brand visibility.

Fergus