Case Study: AES International enhances user experience and unifies its services with Axon Garside's HubSpot website redesign

AES International completes a six-month website redesign with Axon Garside

AES International, a fiduciary advisory firm based in Dubai, approached vendor Axon Garside because its old website was structurally complex and technically restrictive. This led to disconnected core propositions and was limiting the quality of enquiries the business received.

Axon Garside implemented a comprehensive solution, beginning with a deep discovery process to understand the business and its audiences. The vendor then designed and developed a bespoke HubSpot CMS theme, creating a unified and intuitive website with clearer user pathways. The result was a scalable platform that AES's team could manage independently, which the client stated felt much more reflective of their business and provided a stronger foundation for future marketing.

AES International