Case Study: Wokingham Theatre achieves increased ticket sales and reduced admin with AXLR8 Spectatix online booking system

Wokingham Theatre - Customer Case Study

Wokingham Theatre needed to replace a PC-based booking application with an online system for seat selection, payments and member management. They selected the Spectatix online theatre seat booking system from AXLR8, which provides configurable plays, performance dates and prices, interactive seating layouts, payment allocation, patron CRM and member self-service features.

AXLR8 implemented Spectatix along with its Mailing Manager and Trigaware confirmation tools to deliver secure online booking, e-ticketing, automated email/SMS confirmations, targeted web marketing and management reporting. The solution reduced administrative time and costs, improved customer satisfaction, increased occupancy, ticket sales and memberships, provided box office analytics and online administration — with AXLR8 reporting a 4% saving.

Wokingham Theatre