AXLR8
22 Case Studies
Case Study: Quay Marinas Ltd achieves higher member engagement and increased lifetime value with AXLR8 email marketing
A AXLR8 Case Study
Using newsletters to build client lifetime value
Quay Marinas Ltd, which operates seven UK marinas, needed a consistent, localised way to engage members, promote services and events, and strengthen club community ties. To solve this they partnered with AXLR8 and adopted AXLR8’s email marketing programme to deliver marina-specific newsletters with branded content, local weather and tide times, offers and event information.
AXLR8 implemented thoughtfully designed, identity-driven newsletters that are automatically published to the website and include trackable downloads and links so Quay Marinas Ltd can measure reader interest and behavior. The result was stronger member engagement, measurable insight into content and offers, and—according to the case study—a reported up to 10-fold revenue return when managed effectively, driven by the targeted, analytics-enabled campaigns from AXLR8.
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