Case Study: Kru Live achieves consistent, efficient recruitment and event management with AXLR8

Kru Live improved consistency in their recruitment, event planning and briefing process by implementing the AXLR8 system

Kru Live, a Putney-based promotional and event staffing specialist, was struggling to manage a growing bank of staff and an increasing number of events with manual recruitment, booking and briefing processes. To resolve these challenges, Kru Live implemented AXLR8’s fully integrated Staff Management solution, combining CRM, event/resource management and payroll functionality.

AXLR8 centralised applications, vetting, staff and client portals, event creation, automated confirmations and payroll feeds, enabling Kru Live to reduce application processing time, prevent double bookings, automate staff confirmations (email and SMS) and simplify event briefings. The AXLR8 system improved consistency across recruitment, booking and pre-event planning, boosting Kru Live’s operational efficiency and the quality of service delivered to clients.

Kru Live

Tom Eatenton

Managing Director